About Hobby Flora

Hobby Flora is a brand that stands for an extensive collection of Hobby & Craft products. Inspired by nature and composed with care. It belongs to the parent company Hogewoning and it is available under its own label at large retail companies.

The combination of innovative products, an unrivalled price/quality ratio with the addition of an excellent distribution network makes “Hobby Flora” a proven success for many retailers.

Hobby Flora’s success formula:


A minimum order quantity (MOQ) to be able to guarantee the best price


Supporting products with a sophisticated social media strategy.


FSC/PEFC certified wood and/or paper and less plastic as transport packaging


Distribution unburdening. An important reason for proven success.


Hobby Flora focuses on mass-merchandisers, retailers with high traffic stores. Hobby Flora likes to work with target prices, which of course requires a minimum order quantity (MOQ) per item, in order to guarantee the best quality at an unbeatable price.


The creative design team behind the Hobby Flora collection guarantees innovative designs inspired by Nature. We like to share our knowledge with companies and end consumers and support our products with a sophisticated social media strategy.


It speaks for itself that we make sure that all Hobby Flora products comply with the international laws and regulations.

If required, products can be provided with a CE label. As a FSC/PEFC certified company we can offer all wooden and paper Hobby Flora products with a FSC/PEFC logo.


Our distribution network is fully optimized and we only work with the most reliable partners. This contributes to us honouring our commitments. If more efficient solutions will come to market, we will be one of the first to administer them in our system.

Our products are transported with the utmost care. In our manner of transportation we also pay attention to sustainability. Throughout our entire chain we are working on banning plastic completely as a means of transport packaging. Instead we use recycled paper and/or FSC certified carton and paper. We have stopped using staples, which ensures an easier way of recycling paper and carton after the transportation of our products.

Let yourself be surprised by the broad collections of 15 product groups and by more than 2000 items in our showrooms.

Welcome, we invite you to be our guest.